The visual language of a product says much about the identity of the company it is associated with.

Developing an aesthetic that reflects the values and aspirations of the company can be key in creating a successful relationship with the consumer and their perceived image of the benefits to be attained through the use of the product or service.

Every product has the possibility to build a relationship with the user, intentionally through thoughtful design or unintentionally when the product fails.

BIB Design was approached to create a character that embodied the essence of a rapidly developing accountancy business. A personality to portray the values of their unique service that otherwise had no visual representation.

Used in all the client's web, print and exhibition material 'Robbie' has become a company personality with rumours that they may be starting a family.

Pitching the brand at a selected target group was the message behind a range of packaging for headphones based on the speaker aesthetic.

A water based theme was explored for a range of kitchen and laundry products for a company keen to break into the domestic market. Bringing a new quality standard and extensive knowledge of using recycled materials from the automotive industry.