The visual language of a product says much about the identity of the company it is associated with.

Developing an aesthetic that reflects the values and aspirations of the company can be key in creating a successful relationship with the consumer, and their perceived image of the benefits to be attained through the use of the product or service.

Every user builds a relationship with the product, their experience shapes their image of the company brand. In todays markets brand loyalty requires more than technical efficiency, it must reflect the user's needs emotionally, perceptively and intuitively.

BIB Design was approached to create a character that embodied the essence of a rapidly developing accountancy business. A personality to portray the values of their unique service that otherwise had no visual representation.

Used in all the client's web, print and exhibition material 'Robbie' has become a company personality with rumours that he may be starting a family.

Pitching the brand at a selected target group was the message behind a range of packaging for headphones based on the speaker aesthetic.

A water based theme was explored for a range of kitchen and laundry products for a company keen to break into the domestic market. Bringing a new quality standard and extensive knowledge of using recycled materials from the automotive industry.